Wednesday, June 15, 2011

'wichcraft - Multiple Locations

Among the current crop of high-powered celebrity chefs Tom Colicchio, producer and head judge of Bravo's Top Chef franchise, stands as one of the largest figures in the industry. He's well acquainted with several of the best chefs in the world, Top Chef has put him in touch with several of the best up-and-coming chefs for almost ten years and his restaurants span two coasts. Chefs of his caliber tend to source from the finest purveyors because, as most top chefs will admit, real food just tastes better than engineered food. Colicchio goes a step further, however, ensuring that his sources are as sustainable as possible, and as he said to Elia Aboumrad during the reunion episode of Top Chef All-Stars, "I've bought more from small farmers than you will in your lifetime." When he decided to extend his Craft brand and open a series of casual sandwich restaurants, 'wichcraft, he also brought this ethos of responsible sourcing.